‘The Fastest Man in the World’ Usain Bolt announced as Brand Ambassador of ICC T20 WC 2024

Usain Bolt

The International Cricket Council (ICC) has made a groundbreaking announcement that has stirred excitement among cricket fans worldwide. The legendary Jamaican sprinter and eight-time Olympic gold medallist, Usain Bolt, has been named the ambassador for the upcoming ICC Men’s T20 World Cup 2024.

Bolt, who holds world records in the 100m, 200m, and 4x100m, is no stranger to the world of sports. However, his appointment as the ambassador for a major cricket event marks a significant milestone in his illustrious career. The T20 World Cup is scheduled to take place in the West Indies and the USA from June 1 to June 29, 2024.

Bolt’s association with cricket is not new. He grew up playing cricket in his native Jamaica and has always held the sport close to his heart. His appointment as the ambassador is expected to bring a fresh wave of energy and enthusiasm to the tournament.

Usain Bolt will promote Cricket in the USA

In his new role, Bolt will play a key part in promoting the event. His first appearance as the ambassador will be in the official anthem music video of the event, alongside artists Sean Paul and Kes. Bolt will also attend T20 World Cup matches in the West Indies and participate in fan engagement events promoting the sport within the United States.

Bolt expressed his excitement about his new role, stating, “I am thrilled to be an ambassador for the upcoming ICC Men’s T20 World Cup. Coming from the Caribbean where cricket is a part of life, the sport has always held a special place in my heart, and I look forward to attending West Indies matches at the World Cup and making a contribution to the growth of cricket globally”.

Bolt’s appointment as the ambassador is expected to significantly boost the popularity of cricket, especially in the USA, which is considered the biggest sports market in the world. Bolt believes that the energy brought to the T20 World Cup will be a huge opportunity leading towards cricket’s inclusion in the LA Olympics in 2028.

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