Team India are gearing up for the World Test Championship final against Australia. It has come to light that the Board of Control for Cricket in India looking to go ahead without any jersey sponsors.
Team India are without jersey sponsors
It has been noted that several players who have begun training in the UK are seen in training clothing which sports only new kit sponsors Adidas’ three stripes and the BCCI logo.
This is a rarity. However, it is noted that BCCI’s contract with Byju’s for jersey sponsorship expired in March after the ed-tech major wanted out of the deal – which was supposed to run until November – due to adverse market conditions.
BCCI officials were expected to issue tenders inviting interested parties for a long-term association but haven’t gone ahead with the advertisement in the absence of a favourable response in offline talks. Negotiations for short-term association were also on the table, but it was decided, to not go ahead.
“It would only be fitting that Indian cricket engages with prestigious and long-term partners rather than going for low-key deals,” a BCCI official said.
BCCI was making over ₹1.5 crore per ICC match and ₹4.6 crore per match for a bilateral international. Their recent five-year contract with Adidas and the now busy ICC calendar involving a white-ball world event every year gives the board hope that they will find the right partners in time before the October-November World Cup at home.
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