Indian batting superstar Virat Kohli has played a pivotal role in the inclusion of Cricket in the Olympics 2028.
The sport is set to make its grand Olympic comeback at the Los Angeles Games of 2028, as the International Olympic Committee (IOC) officially announced on Monday. The sport has previously enjoyed great success at the Asian Games and the Commonwealth Games. The addition of cricket, which will feature both men’s and women’s T20 competitions, will be the event’s first Olympic appearance since 1900.
Notably, Niccolo Campriani, president of the LA Local Organising Committee (LALOG) talked about the growing popularity of cricket in the United States as next year’s T20 World Cup which will be played across USA and the West Indies – and the breakout inaugural season of the Major League Cricket served as a catalyst.
It is to be also mentioned that Kohli is a global ambassador of the sport and his reach and superstardom is spread across the world with Campriani acknowledging the same.
“We all recognize the critical importance of a strong digital presence in order to keep the games relevant for the youth. And cricket is offering a unique platform to do so. Think [about] my friend here Virat. He’s the third-most followed athlete in the world on social media with 314 million followers. That’s more than LeBron James, Tom Brady and Tiger Woods combined. This is the ultimate win-win for LA 28,” Campriani said.
“The IOC and the cricket community as cricket will be showcased on a global stage to grow beyond the traditional cricket countries, while the Olympic movement gains access to previously untapped communities of athletes and fans. It’s a great example of how one can reach the other.”