World Athletics, the international governing body for the sport of athletics, has announced a five-year global broadcasting service deal with Tata Communications. This partnership, set to commence in 2025, marks a significant milestone in the coverage of marquee events, including the Tokyo World Championships.
World Athletics partners with Tata
Tata Communications, a leading global digital ecosystem enabler, will become a key strategic supplier for World Athletics. The Indian telecom major shares World Athletics’ vision to increase the reach of the sport across the world. This partnership aims to elevate innovation and audience engagement to new heights.
As the host broadcaster of World Athletics Series events, Tata Communications will play a pivotal role in crafting immersive coverage and delivering customised, world-class live content across continents. This responsibility includes producing coverage for the World Athletics Championships, which draws a global viewing audience of one billion fans.
The partnership also includes strategic initiatives to grow the sport within India. This focus aligns with Tata Communications’ commitment to leveraging its global platform to support the development of sports in its home country.
Moreover, Tata Communications will work with World Athletics to use the power of technology to enhance and progress World Athletics’ sustainability efforts. This collaboration is core to World Athletics’ future strategy, reflecting both organisations’ shared commitment to sustainable practices.
World Athletics and Tata Communications have signed a 5 year agreement to provide global broadcast services for World Athletics Series events, playing a key role as a strategic supplier to drive innovation and engage audiences around the world.
Press release ⬇️
— World Athletics (@WorldAthletics) June 12, 2024
The year 2025 will feature events such as the Indoor Championships in Nanjing in March, the Relays in Guangzhou in May, and the Road Running Championships in San Diego in September. The biennial World Championships will be held from September 13 to 21 next year.
This partnership between World Athletics and Tata Communications represents a significant step forward in the broadcasting of athletics events. By leveraging Tata Communications’ extensive digital capabilities and global platform, World Athletics aims to bring a superior broadcast experience for athletics fans around the world.
