Indian Cricket team captain Virat Kohli is ranked No. 1 as the most valuable celebrity in India with an estimated brand value of $171 Million. He claimed the top spot for the second time in a row.
The list was released by of Duff & Phelps, the global valuation and corporate finance advisors. His brand value is worth $170.9 Million, which is 185 more than it was last year.
The celebrity cricketer and youth icon endorsed 24 brands as of November 2018. He is followed by Bollywood actor Deepika Padukone, who is worth $102.5 Million in brand endorsements. She along with Virat Kohli are the only celeb with a brand value of $100 Million.
Kohli was also ranked as the highest earning athlete according to Forbes. He made a staggering Rs 228.09 crore over the period of a year starting October 1, 2017, to September 30, 2018.
His contract with BCCI also gets him ₹7 crore per year and his IPL team Royal Challengers Bangalore spent a whopping Rs 17 crore to keep him on their side.
“While Bollywood celebrities dominate the top ranking of top 20 celebrities, sportspersons are providing tough competition with Virat Kohli, Sachin Tendulkar, MS Dhoni and PV Sindhu collectively contributing almost $241 million, which is over 27% of the cumulative brand value of the top 20 celebrities pegged at $877 million,” said Aviral Jain, MD, Duff & Phelps.
With Kohli delivering his magic in the cricket field, his brand value will only rise in near future.