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Uproar on social media after fans find out Chennai Super kings sponsored by company named British Empire

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Indian Premier League is the richest cricket league in the world with a valuation of $6.3 billion as per the latest IPL brand valuation report from Duff & Phelps.

The IPL has a huge viewership base. The first 2 weeks of the VIVO IPL 2019 tournament saw 345 million viewers tuning in from across the country. These viewership numbers are a goldmine for advertisers and sponsors.

IPL has numerous sponsors and sponsors for their tournament and even the IPL teams have their own set of advertisers. However, recently there has been a huge uproar amongst fans as they found out that defending champions Chennai Super Kings have been sponsored by a company called British Empire which is a European Pale Lager style beer brewed by SNJ Breweries Pvt. Ltd. in Chennai.

Fans took to Social Media to express their disappointment:

https://twitter.com/arch_satish/status/1116908504697016321

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