Equitas Small Finance Bank appointed India’s swashbuckling opener Smriti Mandhana as the brand ambassador where she will be featured in promoting their new product that aimed at women named Eva. ‘Eva’ is a savings account which tries to look after the well-being of Indian women including Health, Wealth and Prosperity.
As Smriti Mandhana has become the Brand Ambassador, Brand Equitas is all set to bring the women together via conversations along with shared experiences of struggle & success which also resulting in growth and prosperity. Meanwhile, Mandhana will start coming across all media platforms on behalf of Equitas Small Finance Bank as well.
While speaking about this, Smriti Mandhana said, “I am really glad to be an instrumental part of Equitas Small Finance Bank’s motive of promoting financial empowerment to all sections of society. It is a great privilege to be associated with the brand’s positioning as a socially responsible bank.”
“Their special efforts in encouraging women to save & become self-reliant is something that intrigued my deep interest. Looking forward to create a ripple effect with Equitas in stressing the importance of Growth & Prosperity,” Smriti Mandhana further added.
As far as the game is concerned, Smriti Mandhana successfully led Trailblazers to a title win recently in Dubai after defeating Supernovas in the final. The captain led from the front with a swashbuckling fifty as well.
On the other hand, Mr Murali Vaidyanathan, President & Country Head – Branch Banking, Liabilities, Product & Wealth, Equitas Small Finance Bank Limited said, “We are happy to associate with Smriti Mandhana as our Brand Ambassador for our upcoming initiatives and developments. We see Smriti as an embodiment of aspirations for Indian women across all ages and walks of life. As a brand, we see her as the face of success, growth and prosperity with a proven track record of reigning career in cricket. This collaborative effort is a result of shared vision we have noticed between Brand personality Smriti Mandhana and the Brand Equitas in promoting women welfare & empowerment.”
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