Sachin Tendulkar Expresses Concern Over ‘Rampant Misuse of Technology’ After His Deepfake Video Surfaces

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Indian cricket legend Sachin Tendulkar has become the latest celebrity victim of the deepfake video. He has raised concerns as technology is being widely misused these days. 

Sachin Tendulkar’s deepfake video surfaces

On Monday, Tendulkar took to Twitter/X and informed his fans about his deepfake video which is surfacing on social media.

Sachin Tendulkar can be seen promoting an app called “Skyward Aviator Quest.” He claims that his daughter Sara Tendulkar is 1.8 lakh per day by making predictions in the game. The video also depicts Sachin Tendulkar casually sitting and promoting the app. However, taking a closer look proves that the video clip is fake.

He called it disturbing to see such rampant misuse of technology.

“These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers. Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes,” Sachin Tendulkar said in a post on X.