PUMA Joins Forces with Indian Olympic Association Ahead of Paris Olympics 2024


In a landmark partnership, PUMA has become the Official Footwear Partner for the Indian Olympic Association (IOA) as India gears up for the 2024 Summer Olympics in Paris. PUMA’s collaboration with IOA includes providing over 100 Indian athletes with top-tier footwear and sports accessories.

PUMA’s partnership with IOA

The brand aims to honour and celebrate the achievements of our talented athletes who will represent India on the global stage. The sports apparel brand has launched a grand outdoor campaign titled “See the Game Like We Do”. This campaign underscores the shared vision of PUMA and Indian athletes, emphasizing their dedication, passion, and commitment to excellence.

As the official footwear partner, PUMA will equip Indian athletes with podium and travel footwear designed to enhance their performance and comfort during the Olympics. Whether on the track, field, or podium, the brand aims to empower Team India to perform at their best.

With this partnership, Team India is now “Forever Faster”—a testament to their resilience, hard work, and unwavering spirit. PUMA’s support adds momentum to India’s quest for Olympic glory.

PUMA’s association with IOA signifies a commitment to excellence, athleticism, and national pride. As Indian athletes lace up their PUMA shoes, they carry the hopes and dreams of a nation, ready to make history in Paris.

Also Read: Hardik Pandya’s Return Could Make India Invincible in Tests, Says Sunil Gavaskar