The second season of the Pro Panja League is scheduled to begin on October 4 and conclude on October 20. The second season will air on Sony Sports Network and will feature a total of 180 players from six different franchises.
The second season of Pro Panja League is coinciding with the festive seasons and advertisers are eager to showcase their brands to the public and also reach out to millions of households that are going to consume the sports offerings. The first season of Pro Panja League had 32 Million unique viewers on Sony Sports Network and the average impressions per match for the Pro Panja League were comparatively higher than the inaugural seasons of most recent launched leagues in India.
Pro Panja League’s unparalleled success was achieved across just two channels – Sony Ten 3 and DD Sports, further highlighting the popularity of the league.
The second season is less then a month away and the league’s popularity on linear television along with OTT and social media has made it a great opportunity for advertisers. Pro Panja League owner Parvin Dabas has further highlighted the fact that the league has managed to capture the mass audience in Tier-2 and Tier-3 cities making it very much appealing to regional advertisers as well. The League has also managed to secure viewership from big metros alike.
Reasons that make Pro Panja League Season 2 on Sony Sports Network appealing for advertisers.
Value Addition for Sponsors: Pro Panja League has managed to bring in more viewership than similarly established leagues. This means that the league adds higher value to the advertisers as the league’s sponsorship rates are very competitive. With tailored sponsorship packages, brands can align with the values and excitement of the sport, creating memorable experiences that resonate with their target market.
Mass connect with Audience in Tier 1, Tier 2 and Tier 3 Cities: Following are the top markets in terms of viewership as reported by BARC – Maharashtra/Goa, Punjab/Haryana/Chandigarh/Delhi/Himachal Pradesh/J&K and Assam/North East/ Sikkim. The viewership combination makes PPL a very attractive proposition to the audience because the league has managed to secure viewership in key markets like Maharashtra, Punjab, Haryana, Delhi apart from important regional markets like North East, Himachal, Jammu Kashmir etc.
During the festive season, the advertisers can leverage this massive audience to showcase their products be it FMCG, Automobile or e-commerce.
360º approach Marketing Funnel: While Television continues to be the undisputed king as far as ROI to advertisers is concerned, Pro Panja League has managed to secure top notch social media numbers leading to season 1. So far, the Sports league has managed to garner 650 Million views across all of its social media vertical in the last two years. This makes it appealing to brands who wish to promote their products to younger audiences.
Innovative Marketing Strategy: Pro Panja League has managed to integrate innovative marketing strategy to promote their league. Leading up to Season 2, the marketing promos have featured Bollywood Actors John Abraham and Suniel Shetty.
Enticing Brand opportunities on Live Broadcast: Pro Panja League will have enticing brand opportunities on Live Broadcast as advertisers push their brands in numerous tiers. From best moments of the match to integration during key impactful moments during the match which also ensures the brand visibility stays at the maximum. There’s also opportunities for Picture-in-Picture Ads along with ad space during commercial breaks.
We look forward to watching Pro Panja League Season 2 exclusively on the Sony Sports Network along with the audience.
