Yashraj Mukhate, the music composer who created a viral ‘song’ remix of a Saath Nibhana Saathiya scene has teamed up with Dream11 to create an original jingle.
Yashraj Mukhate has taken the world wide of web by storm through Indian Premier League (IPL), where he created a song for Dream11 which features visuals from its existing advertisements and has many cricketers including current India and Royal Challengers Bangalore skipper Virat Kohli on board. Known for his quirky remixes, Mukhate has been riding high on the most trending catchphrase of IPL – Team Bana Lo.
Mukhate’s ads feature him at his desk, busy composing music. He suggests that while he is busy making music, viewers can create their teams with Dream11 and play. The ad features shots of him opening the app, creating his team and participating in the fantasy league game.
Yashraj Mukhate: The new Internet sensation
Dream11 is the title sponsor of the most high-profile T20 franchise-based tournaments in the world. Dream11’s entry as the title sponsor was itself dramatic. The Board of Control for Cricket in India (BCCI) had to find a new sponsor for IPL 2020 after parting ways with smartphone major Vivo following the diplomatic fall of with China.
Dream11 then entered the fray along with Byjus, who were already the kit sponsor of Team India, and Unacademy. Dream11 made a bid of Rs 222 crore, Byju’s bid was Rs 201 crore while Unacademy the third with a Rs 171 crore bid. The BCCI opted for Dream11. Dream11 is not the only sponsor from digital world for IPL 2020 with online learning platform Unacademy, credit card payments company Cred and e-commerce payment firm Paytm also on board.
The Dream11 had already tied up with a number of high-profile leagues across sports around the world including Caribbean Premier League, Indian Super League, National Basketball League, Pro Kabaddi League. BCCI’s contract with Dream11 is supposed to finish by the end of the year.
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