EA Sports have been excluded from having the rights to use the Italian champions’ club name, jersey or stadium in FIFA 20, as Konami have secured the exclusive rights to Juventus in Pro Evolution Soccer.
The new name for the Serie A giants to be used in FIFA 20 is based on a former Italian club named Piemonte FC, which used to compete in Prima Categoria, a very early version of the modern Serie A.
We are delighted to reveal our brand new EXCLUSIVE Partnership with #eFootballPES2020 and @officialpes!
Create some magic moments with the stars of our team in the ONLY football video game you can this year 🙌#JUVxPES https://t.co/l4TZC41oEp pic.twitter.com/98UApa5iNg
— JuventusFC (@juventusfcen) July 16, 2019
However, EA has retained the rights to all of the players, along with real-world live ratings and updates.
On the other side, Konami have secured a three-year long deal with Juventus, along with club superstar Miralem Pjanić as the official ambassador for PES 20, which will be officially known as eFootball Pro Evolution Soccer 2020.
Konami will also have a full-body 3D scan for all the players of The Old Lady, to recreate their likeness in the game accurately.
Take a look at just how 🔥 the players of @Juventusfcen look in #eFootballPES2020#JUVxPES pic.twitter.com/TVxGW5JxJA
— Pro Evolution Soccer (@officialpes) July 16, 2019
In the earlier version of the games, such as in PES 2019, Juventus were named as “PM Black White”, as the Japanese developers never opted to get exclusive license for their games in past.
Konami’s Senior Director Jonas Lygaard was quoted saying: “Our comprehensive partnership with Juventus FC, one of the greatest teams in the world, is a clear statement of intent for eFootball PES 2020 – the only console game where you can play as the Italian giants.”
YESSSSSSS – we did it😍😍😍 @juventusfc all exclusive to @officialpes 😱😱😱 #football #efootball #eFootballPES2020 #partnership #Juventus #Konami #PlayingIsBelieving #excited pic.twitter.com/pSDmBFX68G
— Jonas Lygaard 🇨🇦🇩🇰 (@Lygaard) July 16, 2019
Although, its not all loss and no gain for EA Sports, as Champions League winners Liverpool announced their new partnership with the developers for FIFA 20.
We have teamed up with creator of the @EASPORTSFIFA game series, @EASPORTS, in a new long-term partnership. ⚽️🙌
Get ready to break new ground with the Reds in #FIFA20. 🔴 #VOLTAFOOTBALL
— Liverpool FC (@LFC) July 16, 2019
