The Indian Premier League (IPL), the premier Twenty20 cricket league in India, has seen its value rise by 6.5% to USD 16.4 billion in 2024. The IPL’s brand value also rose by 6.3% to USD 3.4 billion. This increase in brand value reflects the league’s strong brand recall among successive generations and its widespread recognition.
Tata Group’s contribution in IPL Growth
A significant factor contributing to the IPL’s increased valuation is the title sponsorship by the Tata Group for a further five years, from 2024 to 2028. The Tata Group is paying approximately 50% more than the previous deal, which underscores the IPL’s status as a pivotal platform for esteemed brands seeking to enhance their value.
The IPL’s ability to reach over a billion people makes it a unique property in the world, with its popularity not just limited to the Indian subcontinent. This extensive reach, coupled with the league’s robust brand recall, has contributed to its increased valuation.
The Brand Valuation growth of IPL franchises from 2023 to 2024: [Houlihan Lokey]
1) KKR: + 19.3%
2) RCB: +16.4%
3) PBKS: +12.2%
4) RR: +10.8%
5) LSG: +9.6%
6) CSK: +9%
7) MI: +7.4%
8) GT: +3.3%
9) SRH: +3.1% pic.twitter.com/MH2q7jPgSG— Johns. (@CricCrazyJohns) June 12, 2024
The Chennai Super Kings (CSK) continues to be the most valued IPL franchise, while the Kolkata Knight Riders (KKR) experienced the highest annual growth. The significant increase in franchise revenue over the years, primarily driven by revenue from television rights, has also contributed to the IPL’s rising valuation.
A major agreement was signed by Qatar Airways for around USD 9 million for a three-year contract with Royal Challengers Bengaluru. Such sponsorship deals add to the revenue of the franchises and, in turn, contribute to the overall valuation of the IPL.
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