IOS Sports & Entertainment, the country’s largest sports management group today announced the launch of its digital wing “Influrate” to cater to a growing demand for social influencers in the market. With an access to nearly 50 million exclusive followers, Influrate aims to be the one stop solution for brands who are investing in digital campaigns.
Influrate is the confluence of two words -Influence + Accelerate and is the combined digital handles of India’s top athletes and IOS brings together all of them under the common umbrella of Influrate helping brands to reach nearly 50 million people through a single post. Moreover, with celebrated athletes like Mary Kom, Vijender singh, Manika Batra, Hima Das, Mirabai Chanu to name a few, the impact of a single post from so many athletes is expected to not only exert peak influence in the minds of the consumer but accelerate the turnaround for the consumer to the point of purchase. Brands will be able to reach out on a single platform through multiple athletes to a massive audience thus strengthening the impact of their communication.
With an advantage of its 15 years of presence in the sports marketing industry,
IOS has access to all the sportspersons in the country. The focus of the division will be on activating a digital mindset, facilitating digital transformation, enhancing the digital experience, and even transforming core systems to deliver digital platforms.
Now a days influencer marketing is serving to prove the power of the human connection in marketing a product. Individuals who identify with social media personalities are likely to consume products endorsed by them, which has created a lucrative market for influencers.
Talking about the launch of its digital wing “Influrate” Mr. Neerav Tomar, MD & CEO IOS Sports & Entertainment said “India is moving towards digital revolution and influencer marketing is now a key element of the marketing mix and brands today need to take advantage of potential associations and collaborations. Keeping in mind the growing trend of influencer marketing and considering our strength with the largest pool of key sportspersons of the country, we will be able to facilitate safe brand engagement across platforms”.
IOS Sports & Entertainment which is celebrating its 15th anniversary this year, has been the market leader in non-cricket sports be it representing key sportspersons & Olympic medalists of the countryin the last few years including Vijender Singh, Mary Kom, Saina Nehwal, Sushil Kumar, Yogeshwar Dutt or holding exclusive marketing rights of Indian Olympic Association. Also, IOS has been working as a marketing firm with the National Sports Federations, Sports leagues, The Times of India Group etc.