Electronic sports is the staple entertainment medium for this generation of kids and this is validated by the number of viewers video game streamers garner on a daily basis (~ millions as per stats on twitch). The interest in football is dousing among the youth and this is a immense challenge for the future of football.
Liverpool chief Peter Moore moved to EA Sports recently and has voiced his concern on the same.
He told Reuters: “The next generation [of fans] is going to be playing Fortnite, or Apex Legends, and is he even going to get out of his bedroom? That is the challenge we face.
“The only way to meet that challenge is go and get them. I am loath to say go into the bedroom and find them, but you have to.
“You’ve got to talk to them like they are used to being spoken to.”
He added: “The ability for me to bring my experience, particularly in the last 20 years being in tech, has allowed me to bring that to bear against the needs and challenges of what traditional sports need to do to embrace this new generation.
“A lot of gamers are coming through who are expecting the gaming experience.
“They don’t actually like to sit in the living room any more or don’t actually go to the game with their dads.”