MS Dhoni, who was recently dropped from the T20 squad to face Windies and Australia has been appointed as the new brand ambassador of the online matrimony site Bharat Matrimony. The website was founded in 1997 by Murugavel Janakiraman, who later met his wife through his own matrimony site.
Having already endorsed 25 brands throughout his cricketing career, Bharat Matrimony will become the 26th association for former Indian skipper.
Dhoni who was extremely happy to be associating with the matrimonial site said that, “I’m happy to be associated with the iconic internet brand BharatMatrimony. It is the most trusted and successful matrimony brand which has helped millions of Indians find a life partner over the last 18 years. I’m proud to be associated with a trusted brand that has created millions of happy marriages. This is a definitely a good partnership.”
The CEO of the site Janakiraman was also happy and proud that his company was associating themselves with one of the legends of the game. “We’re proud to be associated with MS Dhoni, an iconic sportsperson. We feel it’s a good fit because he’s an inspiration for millions of youth because of what he’s achieved for the country through his admirable leadership qualities. Dhoni also inspires through his happy marriage, his caring dad and loving husband image,” said Janakiraman.
Arun Pandey, Chairman of Rhiti Sports commented, “One of the key elements of the Wedding Industry is the trust of the consumers and we are happy with the way BharatMatrimony has gained it. I am confident this partnership with MS Dhoni will do well in the days to come.”
Bharat Matrimony is soon set to launch a 360-degree marketing campaign featuring ads to target singles over 18 years across TV, print, radio and outdoor.