Cricket: Indian Premier League brand value increases by $US 1 billion

(Photo Courtesy: Hindustan Times) Indian Premier League has gained an increase in the overall brand value from US$ 5.3 billion in 2017 to US$ 6.3 billion in 2018, as per the findings of IPL Brand Valuation Report 2018. Varun Gupta, Managing Director, Duff & Phelps said in the press release that this increase in the … Continue reading Cricket: Indian Premier League brand value increases by $US 1 billion