“4000 Crore advertising sales looks like a reality now” – Broadcasters projecting record revenue ahead of IPL 2022

The upcoming edition of the Indian Premier League is arguably one of the most widely anticipated ones. While it marks the tournament’s return to India, it also brings back the town franchise format with a shuffled set of squads following the mega auction. Money has been an integral part behind the success of the league. … Continue reading “4000 Crore advertising sales looks like a reality now” – Broadcasters projecting record revenue ahead of IPL 2022