Facebook is punching up its video lineup with more live sports, inking a deal with Oscar De La Hoya’s Golden Boy Promotions to stream live boxing and original programming on the platform. The live boxing will be available to fans in the U.S. on Facebook Watch and globally via the Golden Boy Promotions page on Facebook.
The leading boxing promotion firm announced plans on Monday to air five fight nights on the social media firm’s Facebook Watch platform by the end of the year. The boxing promoter will take big events straight to the fan, instead of going through a broadcaster like HBO or ESPN. Kathy Duva’s Main Events promotional firm will also contribute fighters to the events.
The first card features Joseph Diaz Jr.’s August 11th fight with interim WBA featherweight champ Jesus Rojas in the Avalon Theater in Hollywood, while Sullivan Barrera headlines against TBA one week later.