The 15th edition of IPL became bigger with the arrival of two new teams in Lucknow and Gujarat. This move by the BCCI was expected to boost the ratings and the value of the world’s biggest league even more. However, contrary to their expectations, the TV ratings (TVR) of the 15th edition of the Indian Premier League (IPL 2022) have seen a massive 33% drop in the opening week. In wake of the forthcoming IPL Media Rights Auction, the fall in ratings is being read as a huge setback for the BCCI.
Poor opening week performance of IPL 2022 is a huge setback for BCCI
According to BARC Data of Week 13: Saturday, 26th March 2022 to Friday, 1st April 2022, the first eight matches of the IPL 2022 scored a TVR of 2.52. In comparison, TVR for the opening week in IPL 2021 was 3.75. This clearly means ratings for the opening week have fallen by 33%. Ratings for IPL 2020 were 3.85 TVR for the opening week.
Not only the Ratings but the overall reach of the first week has also dropped. The opening weekend reach has almost dropped by 14% to 229.06 million. On the other hand, last year the reach for the opening week was 267.7.
The opening week of IPL 2022 also failed on another perimeter. Normally opening week of IPL always makes the IPL Broadcaster No. 1 on BARC Charts. Star Sports 1 Hindi has stayed at No. 3 on the chart which clearly shows that IPL’s magic has failed to work in the opening week.
The fight for the IPL Media Rights for 2023-27
Amidst the poor opening week performance of the IPL, 5 Companies have bought IPL Media Tenders as per some sources. The fight for the IPL Media Rights for 2023-27 will take place on June 12th. The ratings will surely be closely monitored by the bidders – but for now, it is unlikely to have much impact on the values of rights.
Meanwhile, according to available information, 5 serious players have already bought the tender documents. Disney Star, TV18-Viacom (Sports-18), Amazon, Zee & Sony have already bought the tender documents within the first week of BCCI releasing it.
name of all the companies who have bought the tenders was already doing the rounds. The information coming in from the BCCI sources is that another big tech giant is in talks with the BCCI and is likely to buy the Tender document sometime this week.
The deadline to purchase the ITT ends on May 10.
Highlights:
• IPL 2022 performs poorly in its opening week.
• BCCI extends the deadline to buy the tender for Media Rights of IPL.
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