BCCI set for kit sponsorship and merchandising overhaul

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Image Courtesy: BCCI/IANS
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The Board of Control for Cricket in India (BCCI) on Monday invited bids for the team’s kit sponsor and official merchandising partner rights as their current sponsor Nike wouldn’t be there from next month. Nike’s contract will expire next month who had a four-year deal with the BCCI for 370 crores with a royalty of 30 crores as well.

Image Courtesy: BCCI/IANS

Under the Invitation to Tender (ITT), the winning bidder will get the right to be the kit sponsor and/or the official merchandising partner and various other associated rights (as defined in the ITT) as well.

“The terms and conditions governing the submission and evaluation of bids including eligibility requirements and performance obligations are contained in the ITT which will be available from August 3, 2020 on receipt of payment of the tender fee of Rs One lakh,” a BCCI release said.

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However, the ITT will remain for purchase until August 26. “The BCCI reserves the right at its discretion to cancel or amend the bidding process at any stage without providing any reason. Merely buying the ITT does not entitle the purchaser to bid, but to bid the purchaser must buy the ITT in the name of the person/entity desiring to bid,” the release further stated.

On the other hand, the board is currently gearing up for the 13th edition of Indian Premier League which is scheduled to take place in the UAE from September 19. The final will be played on November 10 as well. The decision to host the cash-rich league in UAE made after seeing the current situation in the country due to the global pandemic novel coronavirus.

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Meanwhile, the Emirates Cricket Board wants to fill up 30-50 per cent of the stadiums with spectators when the 13th edition of Indian Premier League will take place in the UAE with the government approves, secretary Mubashshir Usmani informed PTI on Friday.

“Once we get the confirmation from the BCCI (on Indian government’s approval), we will go to our government with the complete proposal and SOPs which will be prepared by us and the BCCI,” told Usmani over the phone.

“We will definitely want our people to experience this prestigious event but it is totally the government’s decision. For most events here, the number ranges from thirty to 50 percent capacity, we are looking at a similar number. We are hopeful of getting our government’s approval on that,” he added.

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