The newly appointed BCCI regime have their task cut out for them with the ICC looking to pursue the Futures Tours Programme (FTP). This would enable ICC to get into the media share market for the 2023-2028 phase before BCCI.
The FTP will involve a T20 World Cup every year and World Cups once every three years. The concept was brought up during the recently concluded ICC Chief Executives’ meeting, upon which BCCI CEO Rahul Johri has conveyed his issues with the same in an email to ICC Counterpart Manu Sawhney.
A senior BCCI official explained the issues that the system could bring upon. He said:
For example, Star Sports or Sony (hypothetically) has a budget of Rs 100 for investment in broadcast rights (TV, radio, digital). There are two big players — ICC and BCCI with their bouquet of events. BCCI has IPL and its marquee home bilateral series (without Pakistan).
“A World T20 every year is an enticing proposal and if ICC enters the market first, a major player would be thinking of exhausting its lion’s share of the broadcast budget in buying ICC rights.
“If the broadcaster spends Rs 60 on buying ICC rights for 2023-28 period, then when BCCI enters the market, the company will have maybe Rs 40 in its pocket. I see it as an attempt to attack BCCI’s revenue stream. It’s up to Ganguly and Jay Shah to deal with this issue,”