The Indian Racing Festival, a premier event in India’s motorsport calendar, is gearing up for its highly anticipated 2024 season with a thrilling addition: Bollywood luminary Arjun Kapoor.
Under a multi-year agreement, Arjun Kapoor has joined the festival as the owner of the Delhi franchise, Speed Demons Delhi. His involvement brings a new level of excitement to the festival.
Arjun Kapoor’s love for cars and racing
Arjun Kapoor’s personal interest aligns perfectly with the festival’s objectives. Known for his love of cars, he expressed enthusiasm about his new role, stating, “Ever since I was a young kid, I’ve always been interested in cars and motorsports, and Delhi’s love for racing is clear.” His presence is expected to enhance engagement among fans and promote motor racing in Delhi and the NCR region.
As the owner of Speed Demons Delhi, Arjun Kapoor’s involvement resonates with enthusiasts, bringing a fresh wave of excitement to the sport. The partnership aims to cultivate a diverse fan base among millennials, Gen Z, and beyond.
The Indian Racing Festival includes eight city-based teams from Delhi, Hyderabad, Bangalore, Chennai, Goa, Kochi, Ahmedabad, and Kolkata. These teams will compete intensely for racing glory and the coveted title of champions from August to November this year.
🚨BREAKING | Arjun Kapoor has joined the Indian Racing League and Indian F4 grid as the 'Speed Demons Delhi' Team owner under a multi-year agreement.
(Image: Indian Racing Festival) pic.twitter.com/UK3RkqFUgN
— Desi Racing Co. (@DesiRacingco) July 18, 2024
Arjun Kapoor’s collaboration with the Indian Racing Festival is expected to draw in a diverse audience, including Bollywood celebrities and fans from various regions. His association adds dynamic appeal to the festival, making it more engaging and accessible for younger generations. By broadening its reach, the festival aims to create a more inclusive community of motorsport aficionados across India.
Arjun Kapoor’s passion for motorsports and commitment to promoting racing in Delhi mark another milestone for the Indian Racing Festival. With his involvement, Speed Demons Delhi is poised to make a significant impact, both on and off the track.
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