Online accommodation hosting platform Airbnb has witnessed a 30% increase in bookings from Indian guests for the Paris Olympics 2024. Beyond Paris, Indian travellers are also exploring other locations in France, such as Nice, Aubervilliers, Colombes, and Saint-Ouen-sur-Seine.
These areas, including key Olympic venues like Colombes (field hockey) and Chateauroux (shooting events), along with cities hosting football matches like Saint-Etienne, Lyon, Nantes, Nice, and Bordeaux, are experiencing significant interest.
As of March 31, 2024, nights booked during the dates of the Olympics are over five times higher than they were in the Paris region the same time a year ago. Paris remains the top-searched city on the platform, with a nearly 40% increase in active listings in the region, ensuring ample availability for guests.
Asian Tourists leads the charts at Paris Olympics
In terms of growth in bookings, Asian countries are on the leaderboard. Airbnb has witnessed the highest increase in travellers coming from India, Mainland China, Hong Kong (SAR), and Japan. India alone witnessed an approximately 30% increase in booking stays in and around Paris during the games.
In one week the Olympic and Paralympic Village will open! 📭
Around 300,000 square meters of walkways, green spaces and buildings of different sizes and colors will welcome nearly 15,000 athletes competing at the upcoming Olympic and Paralympic Games in France.
After the… pic.twitter.com/1z1LDWzxvl
— Paris 2024 (@Paris2024) July 11, 2024
This surge in bookings reflects an exciting trend among Indian travellers, who are increasingly planning trips around iconic sporting events like the Olympics, showcasing their growing appetite for unique, global experiences.
Interestingly, while Paris remains a top destination, these travellers are also venturing beyond traditional tourist spots to explore cities like Saint-Denis and Bordeaux to catch their favourite sports. The Paris Olympics will be held from July 26 to August 11, 2024.
