As the T20 World Cup approaches its inaugural date, the race for sponsorship is also taking new turns with Indian Diary companies leading the charge. Already Amul, the biggest Diary owner from India has announced its collaboration with teams like the USA, South Africa and Sri Lanka. Now, its competitor Nandini Diary joined the race with an eye on the American Market.
Nandini Diary sponsorship with Scotland for T20 World Cup
Cricket Scotland, the governing body for cricket in Scotland, has announced a significant partnership with Nandini Dairy, a renowned dairy brand based in Karnataka, India. This collaboration marks Nandini Dairy’s first international sponsorship, and it will serve as the official sponsor for the Scotland national team in the upcoming T20 World Cup.
The T20 World Cup, scheduled to take place in the Americas, specifically in the West Indies and the USA, will see the Nandini logo prominently displayed on the leading arm of Scotland men’s playing shirts.
Claire Drummond, Cricket Scotland’s Commercial Manager, expressed delight at the partnership, stating, “It’s fantastic to have an established brand backing our men’s team as they head onto the global stage and compete against the best in the world, and we’re confident that this partnership demonstrates the global appeal of our national team and of Cricket Scotland.”
The partnership is also a significant step for Nandini Dairy. M K. Jagadish, Managing Director of Karnataka Milk Federation, the parent company of Nandini, said, “Our partnership with Cricket Scotland at this World Cup will help Nandini reach a global audience of cricket lovers and is a first step in taking our brand to more countries around the world.”
Cricket Scotland and Karnataka Milk Federation are pleased to announce Nandini as the official sponsor of the Scotland men’s team at the ICC Men’s T20 World Cup 2024 🤝🌎🏴#FollowScotland
— Cricket Scotland (@CricketScotland) May 15, 2024
Nandini Dairy, over the last forty years, has grown into a global brand, standing for excellence and purity. As the second-largest dairy brand in India, it is constantly looking to grow and strengthen its commitment to supplying nutritious and quality dairy products to India and the world.
The announcement of this partnership coincided with the launch of the new Scotland men’s T20 World Cup shirt in Edinburgh. The one-off design, created specifically for this tournament and inspired by the men’s squad, was unveiled by members of the playing squad.
Scotland’s campaign in the T20 World Cup will begin against England on June 4. As the team prepares to compete against the best in the world, the Scotland colours will sit proudly alongside the Nandini logo.
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