AFI joins forces with global sports brand Puma in a multi-year deal

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AFI

The Athletics Federation of India (AFI) has taken a significant step towards enhancing the performance of Indian athletes by signing a multi-year deal with the global sports brand, Puma. This partnership is a landmark event in the history of Indian athletics, promising to bring world-class gear to over 400 athletes.

Puma’s association with AFI

Puma will be the official kit sponsor for the AFI, providing performance kits, speed suits, and travel gear to Indian athletes participating in track & field, jumps, throws, cross-country running, and marathons at domestic and international tournaments. However, the kitting under this partnership does not include the Olympics, Asian Games, and Commonwealth Games.

This partnership will benefit several international stars such as Neeraj Chopra (javelin throw), Kishore Kumar Jena (javelin throw), Parul Chaudhary (steeplechase), Subha Venkatesan (4x 400 m relay), Murali Sreeshankar (long jump), Jyothi Yarraji (hurdle), Priyanka Goswami (race walk), and Jeswin Aldrin (long jump).

This is the first time that Indian athletes will get access to speed suits that Puma supplies globally to other athletes. These speed suits are designed to aid freedom of movement, aerodynamics, and faster speed, supporting athletes to focus solely on their performance and increase efficiency.

Karthik Balagopalan, Managing Director, PUMA India, expressed his excitement about the partnership, stating, “At Puma, we strongly believe in serving the athletes and helping them realize their full potential with our world-class performance products. We are thrilled to partner with the Athletics Federation of India and help our athletes perform at the highest levels in various sporting disciplines across the globe.”

AFI President Adille Sumariwalla also shared his enthusiasm about the partnership, stating, “Our association with Puma represents a significant milestone for India’s athletes. With their high-quality gear, we are not only enhancing the performance of athletes but also creating a culture of excellence within the country’s sporting community. We are confident that this partnership will propel Indian athletics to new heights on the global stage.”

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