Aditya Birla Capital to sponsor Team India at the Paris Olympics 2024


Aditya Birla Capital, India’s leading financial services conglomerate, has joined forces with the Indian Olympic Association (IOA) as the Official Sponsor of Team India for the Paris 2024 Summer Olympics. This strategic partnership underscores Aditya Birla Capital’s commitment to advancing sports in the country and supporting Indian athletes on the global stage.

Aditya Birla’s initiative to promote India at the Olympics

As part of this endeavour, Aditya Birla Capital will launch an integrated marketing campaign featuring India’s leading athletes who will represent the nation at the Paris Olympics. It will be amplified across various mediums, including digital platforms, OTT, print, outdoor, and social media.

The marketing campaign aims to generate nationwide support for the Indian Olympic contingent. By highlighting the achievements and struggles of these athletes, Aditya Birla Capital seeks to unite people and demonstrate the extraordinary limits of human potential. The Olympics, as one of the greatest sporting events globally, provides a platform to transcend boundaries and celebrate sportsmanship.

Vishakha Mulye, CEO of Aditya Birla Capital, expressed excitement about partnering with the IOA. She emphasized the beauty of sports in uniting people and showcasing human potential. The company’s support for Indian athletes reflects their commitment to excellence and their wish for Team India’s incredible performance in Paris.

P.T. Usha, President of the IOA, extended sincere gratitude to Aditya Birla Capital. She highlighted the growing support from brands and corporate India, emphasizing the pivotal role sports play in the nation’s development. The partnership with Aditya Birla Capital strengthens their collective goals for the journey ahead.

“We extend our sincere gratitude to Aditya Birla Capital for their support and belief in the potential of Indian athletes and in the shared commitment to nurturing sporting talent and cultivating role models for India. The growing support from brands and corporate India who understand the pivotal role sports play in our nation’s development, is truly heartening and encouraging at the same time. We look forward to further strengthening our association, as we strive to achieve our collective goals in the journey ahead.”

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